Amorepacific's Suh Targets ₩15T Sales by 2035, Eyes Global Growth

Long-Term Sales Goal and Strategic Pillars

Amorepacific Group Chairman Suh Kyung-bae announced a sales target of 15 trillion won ($11.1 billion) by 2035. This goal was revealed during the company's 81st anniversary event. Suh presented a long-term strategy for Amorepacific's growth, which converges into three main efforts. The company plans to intensify its global market expansion.

It also aims to develop beauty solutions that address both inner and outer well-being. Finally, Amorepacific intends to reinvent its internal workflows through technology integration. Suh stated these actions will redefine beauty standards under the company's concept of "new beauty."

Global Markets and Integrated Wellness Focus

The company's strategy includes a significant push into international markets. Amorepacific also plans to broaden its product offerings beyond traditional skincare. This expansion will include haircare and wider wellness solutions. The company states it will use in-house biotechnology to differentiate these products from competitors.

Chairman Suh emphasized a customer-first approach, stating Amorepacific's 81-year history shows its dedication to customers and willingness to forge new paths. He also noted that anticipating customer needs and creating new beauty culture defines their "new beauty" pursuit.

Artificial Intelligence Integration and Operational Agility

Amorepacific will deepen its use of artificial intelligence (AI) across the organization. This move aims to accelerate execution and boost overall productivity. Suh highlighted the changing competitive landscape, citing digital platforms altering retail and increased global interest in Korean culture. He stressed the need for rapid action to meet these shifts.

The chairman stated the company must detect customer changes quickly, act without delay, and follow through with resolve. This approach builds on a framework introduced at Amorepacific's 80th anniversary.

Implications for Asia's Beauty Sector

Amorepacific's stated growth targets and strategic focus will impact Asia's beauty economy. The company's intensified global push suggests increased competition for regional brands in key export markets.

Its emphasis on in-house biotechnology for wellness products could drive demand for specialized R&D talent and reduce reliance on external ingredient suppliers for certain innovations.

For technology providers, Amorepacific's commitment to deeper AI integration presents opportunities for partnerships in productivity solutions and data analytics within the beauty manufacturing and retail sectors across Asia.