Editorial Standards
These standards apply to everything AsiaBeautyBrief publishes. They exist so that readers can trust what they see here, and so that our own people know exactly what is expected of them.
Independence & ownership
AsiaBeautyBrief is owned by Asia Press Centre Group (APCG), a Singapore-headquartered media network. We disclose that ownership here and wherever it is relevant to a story. Ownership does not direct our coverage, and neither do advertisers. Commercial relationships, advertising, sponsorship, Exhibition booths, events, awards, are handled by a separate commercial team. No advertiser, exhibiting company, or partner sees editorial content before publication, chooses what we cover, or removes what we have published. Where we report on APCG, its titles, or its commercial partners, we say so in the piece.
Accuracy & sourcing
We verify before we publish. Facts are checked against primary sources wherever possible: official announcements, regulatory filings, financial disclosures, on-the-record interviews, and our own reporting. Regulatory stories are checked against the issuing authority’s own publications, and we link to them; rules change, and companies should confirm requirements with counsel before acting. We name our sources unless there is good reason not to; when we grant anonymity, at least one editor knows the source’s identity and why anonymity was justified. News and analysis are kept distinct, and opinion is labeled as opinion.
Health and product claims
Beauty is a category built on claims, and we treat them skeptically. We report what a company claims as a claim, not a fact. Our Science of Beauty coverage describes what published research supports and what it does not. Nothing we publish is medical advice; readers considering aesthetic treatments should consult qualified practitioners.
Corrections
We correct errors quickly and visibly. Material errors are corrected in the article itself, with a note stating what changed and when. Minor typographical fixes that do not alter meaning are made without annotation. We do not quietly delete mistakes. If you believe we have published an error, write to editorial@asiabeautybrief.com with a link to the article. Corrections are reviewed by an editor and take priority over other correspondence.
Clear labeling of commercial content
Three labels mark commercial content on this site, and their meanings are fixed.
Sponsored, content paid for by an advertiser and produced to the advertiser’s brief. The advertiser has approved it before publication.
Partner Content, content produced by our studio with, and paid for by, a commercial partner. The partner has input; our team writes and produces it to our standards.
Press Release, an announcement supplied by an organization and published in full, without editorial rewriting, in the Press Room only.
These labels appear on the article page and wherever the piece is promoted on our site. Commercial content never appears in editorial streams unlabeled. Inclusion in editorial coverage is never for sale: no payment, at any price, buys a news story, a review, a trend call, or a place in a ranking.
The Beauty Exhibition and editorial
The Beauty Exhibition is a commercial product: companies pay for enhanced booths. It is also a vetted one: every booth, free or paid, is reviewed by our team before it opens, and the Verified badge means we have checked the company’s registration and claimed certifications against documentation. Paying for a booth does not buy editorial coverage, a ranking position, or a softer story. Our rankings are compiled to published criteria, and a company’s booth status plays no part in them.
Use of AI
We use AI tools to assist research, translation, and drafting, much as we use search engines, transcription, and databases, and at our publishing volume that assistance is substantial. What we do not do is publish automatically. Every piece that appears on AsiaBeautyBrief is reviewed, verified, and approved by a named editor before publication, and responsibility for it rests with that editor, not with a tool. We do not present AI-generated images as photographs.