Trends & Consumer.
What consumers want next, decoded, trends read from the data, science explained without the jargon.
Medicube Drives K-Beauty PDRN into Colour Cosmetics
Polydeoxyribonucleotide (PDRN), a prominent K-beauty skincare active in 2026, is now being formulated into makeup products by brands in Asia and globally, extending its reach beyond traditional skincare applications.
Trouble Maker Launches Blind-Box Lip Gloss in Australia
Cosmetics brand Trouble Maker introduced its Feral Teddy lip gloss in Australia, adopting a blind-box sales model. This strategy aims to engage younger consumers with nine concealed shades.
Mintel Identifies Asia Pacific Beauty Shift to 'Skinspan' and Longevity Focus
Mintel's 'APAC Beauty and Personal Care Landscape 2026' report reveals a fundamental shift in Asia Pacific's beauty market. Consumers now prioritize long-term skin health and preventative care, moving beyond traditional cosmetic aesthetics. This trend, termed 'skinspan,' drives demand for science-backed solutions and 'biotech-natural' ingredients.
K-Beauty Collagen Face Mask Searches Rise, Global Demand Sustains
Global search data from Google reveals sustained consumer interest in K-beauty collagen face masks, with searches for related terms increasing significantly over the past year. Brands continue to market these products with claims of immediate skin plumping.
Hypochlorous Acid Sprays Move from Clinical to Consumer Skincare
Hypochlorous acid (HOCl), long used in medical settings, is now appearing in consumer skincare products, particularly in spray formats. This shift reflects growing consumer interest in ingredients that support skin barrier health and address concerns like redness and bacteria.