Trends & Consumer.
What consumers want next, decoded, trends read from the data, science explained without the jargon.
RX Global, Euromonitor: Beauty Ingredients Shift to Longevity
The 'Science Shaping Longevity in Personal Care 2026' report details how ingredient development is moving towards biological maintenance and preventative support, away from traditional anti-aging claims.
China Traveler Search: Chanel, Helena Rubinstein Lead September Beauty Index
The Jessica's Secret Index, a collaboration with The Moodie Davitt Report, shows top makeup, skincare, and fragrance products based on search demand among younger Chinese travelers for September 2026.
New Report: Instagram for Engagement, TikTok for Reach
The 2026 Creator Marketing Index found 96% of brands use social media for creator content, with Instagram Reels leading engagement at 11%, while TikTok provides wider audience reach.
Mintel: Beauty Consumers Shift to Integrated Systems
A new report from Mintel indicates global beauty consumers are moving beyond single product purchases, seeking comprehensive routines that incorporate treatments and overall wellbeing, driven by AI and diagnostic tools.
Coty, O Boticário Launch In-Real-Life Fragrance Clubs
Major fragrance houses are establishing physical clubs, moving beyond digital platforms to engage enthusiasts and experts in Europe, the US, and China.
Amazon, ShopMy Gain Affiliate Favor Among College Creators
Young content creators are moving away from TikTok Shop due to saturation and finding LTK too complex, impacting how beauty brands connect with this demographic.
Pinterest Unveils AI Beauty Guides, Top Trends with Sephora
The platform's new AI-powered guides offer step-by-step instructions for hair, nail, and make-up, while its first trend report highlights maximalist make-up and latte nails.
Hybrid Beauty: Drugstore, Luxury for Maximalist Makeup
A new consumer profile highlights demand for playful, creative packaging and unique textures in premium beauty, even among users of NIVEA and e.l.f. Cosmetics.
In-cosmetics Asia 2026 Spotlights Skin Longevity Formulations
The November event in Bangkok will feature over 770 exhibitors and explore new approaches to prevention, resilience, and skin homeostasis in beauty products.
Tower28 x Jell-O: Beauty Brands Embrace Food Partnerships
The trend sees brands like Tower28 collaborating with Jell-O on scented cosmetics, aiming to capture new audiences and drive early holiday sales through unique offerings.
MAC “Anti-Blush” Trend Drives Sales, Sparks Creator Credit Debate
The viral "anti-blush" movement, featuring muted tones, propelled MAC's Film Noir Buff blush to sell out at major retailers and contributed to double-digit growth in US prestige blush sales in H1 2026.
Medicube Drives K-Beauty PDRN into Colour Cosmetics
Polydeoxyribonucleotide (PDRN), a prominent K-beauty skincare active in 2026, is now being formulated into makeup products by brands in Asia and globally, extending its reach beyond traditional skincare applications.
Trouble Maker Launches Blind-Box Lip Gloss in Australia
Cosmetics brand Trouble Maker introduced its Feral Teddy lip gloss in Australia, adopting a blind-box sales model. This strategy aims to engage younger consumers with nine concealed shades.
Mintel Identifies Asia Pacific Beauty Shift to 'Skinspan' and Longevity Focus
Mintel's 'APAC Beauty and Personal Care Landscape 2026' report reveals a fundamental shift in Asia Pacific's beauty market. Consumers now prioritize long-term skin health and preventative care, moving beyond traditional cosmetic aesthetics. This trend, termed 'skinspan,' drives demand for science-backed solutions and 'biotech-natural' ingredients.
K-Beauty Collagen Face Mask Searches Rise, Global Demand Sustains
Global search data from Google reveals sustained consumer interest in K-beauty collagen face masks, with searches for related terms increasing significantly over the past year. Brands continue to market these products with claims of immediate skin plumping.
Hypochlorous Acid Sprays Move from Clinical to Consumer Skincare
Hypochlorous acid (HOCl), long used in medical settings, is now appearing in consumer skincare products, particularly in spray formats. This shift reflects growing consumer interest in ingredients that support skin barrier health and address concerns like redness and bacteria.