Trends & Consumer.
What consumers want next, decoded, trends read from the data, science explained without the jargon.
RX Global, Euromonitor: Beauty Ingredients Shift to Longevity
The 'Science Shaping Longevity in Personal Care 2026' report details how ingredient development is moving towards biological maintenance and preventative support, away from traditional anti-aging claims.
New Report: Instagram for Engagement, TikTok for Reach
The 2026 Creator Marketing Index found 96% of brands use social media for creator content, with Instagram Reels leading engagement at 11%, while TikTok provides wider audience reach.
Mintel: Beauty Consumers Shift to Integrated Systems
A new report from Mintel indicates global beauty consumers are moving beyond single product purchases, seeking comprehensive routines that incorporate treatments and overall wellbeing, driven by AI and diagnostic tools.
Pinterest Unveils AI Beauty Guides, Top Trends with Sephora
The platform's new AI-powered guides offer step-by-step instructions for hair, nail, and make-up, while its first trend report highlights maximalist make-up and latte nails.
In-cosmetics Asia 2026 Spotlights Skin Longevity Formulations
The November event in Bangkok will feature over 770 exhibitors and explore new approaches to prevention, resilience, and skin homeostasis in beauty products.
Mintel Identifies Asia Pacific Beauty Shift to 'Skinspan' and Longevity Focus
Mintel's 'APAC Beauty and Personal Care Landscape 2026' report reveals a fundamental shift in Asia Pacific's beauty market. Consumers now prioritize long-term skin health and preventative care, moving beyond traditional cosmetic aesthetics. This trend, termed 'skinspan,' drives demand for science-backed solutions and 'biotech-natural' ingredients.