Cosmoprof Asia 2026 Unveils 'Wanted' Campaign Before Hong Kong Event

Cosmoprof Asia Returns to Hong Kong

Cosmoprof Asia will host its 29th edition in Hong Kong during November 2026. The event uses two venues. Cosmopack Asia, which covers the beauty supply chain, will run from November 10 to 12, 2026, at AsiaWorld-Expo. This segment includes packaging, private label and contract manufacturing, ingredients, raw materials, machinery, and technologies.

Cosmoprof Asia, focusing on branded finished products, will occur from November 11 to 13, 2026, at the Hong Kong Convention and Exhibition Centre. This section features perfumery, cosmetics, toiletries, natural and organic products, nails, accessories, beauty salon, SPA, and hair categories. Organizers expect over 78,000 visitors and more than 2,900 exhibitors from over 40 countries and regions.

Global 'Wanted' Campaign Launch

Ahead of the 2026 exhibition, event organizers launched a global 'Wanted' campaign. This omnichannel initiative highlights innovators and new ideas within the Asia-Pacific beauty industry. The campaign aims to position Cosmoprof Asia 2026 as a gathering for professionals redefining beauty's future. Its visual style draws from a wanted notice.

The campaign identifies people and concepts driving beauty's evolution across Asia-Pacific.

It has three core themes: 'Rule-Breakers' champions bold thinkers challenging industry norms. 'Innovators' spotlights scientists, researchers, manufacturers, and technology pioneers advancing formulation, ingredients, packaging, AI, sustainability, and production methods. 'Fragrance Addicts' captures the rising interest in fragrance, celebrating professionals and enthusiasts driving creativity through scent.

Campaign Rollout and Reach

The 'Wanted' campaign will deploy through an omnichannel strategy. This includes digital, social media, traditional media, and out-of-home activations. It targets audiences in Mainland China, ASEAN, the Middle East, and Central Asia. As part of this rollout, campaign visuals will appear on the Samsung-dong Shilla Stay LED billboard near COEX in Seoul's Gangnam District.

This display runs from September 14 to October 13, 2026. This placement brings the campaign message to a key business hub in South Korea. Visitor pre-registration is open through the Cosmoprof Asia website. Beauty professionals and media can register online for complimentary admission.

Implications for Asia's Beauty Economy

This event's return and its campaign underscore Hong Kong's ongoing role as a meeting point for Asia-Pacific's beauty sector. For brands, manufacturers, and suppliers in the region, Cosmoprof Asia 2026 provides a platform for sourcing, product discovery, and business exchange.

The 'Wanted' campaign's focus on innovation, from sustainable ingredients to AI in production, shows areas of industry growth. Asian beauty companies can use this event to identify new partners, understand market trends, and connect with global buyers. The campaign's regional targeting, including Mainland China and ASEAN, highlights key markets for expansion and collaboration.