Amorepacific Vitalbeautie Promotes Oral Retinol in Seoul Pop-Up
Amorepacific's Vitalbeautie brand is showcasing its new Super Retinol Jelly at a sauna-themed pop-up store in Seoul's Seongsu-dong neighborhood, running until November 3.
Vitalbeautie Opens 'Super Glow Sauna' in Seoul
Amorepacific's dietary supplement brand, Vitalbeautie, launched a sauna-themed pop-up store in Seoul's Seongsu-dong district to introduce its oral retinol products. The "Super Glow Sauna" opened on Yeonmujang-gil on October 28, 2026, and will operate through November 3, 2026.
This temporary retail space aims to engage consumers with the brand's oral retinol range, including a newly released jelly formulation. The concept draws inspiration from the refreshing sensation of a sauna, connecting it to skin renewal and radiance, according to Vitalbeautie.
Interactive Experience Highlights Skin Renewal
The pop-up store features several interactive zones, including a reception area, a powder room, and a "glow bath" designed to mimic a sauna environment. Visitors can begin their experience in a skin-check zone, using mirrors to identify their skin concerns. The space also hosts games and activities focused on the themes of skin turnover and radiance.
Participants who complete the activities can enter a lucky draw for exclusive merchandise. Additionally, a retinol juice bar serves special beverages incorporating Super Retinol products, creating a holistic brand immersion.
New Super Retinol Jelly Formulation Launched
A key focus of the pop-up is the introduction of Super Retinol Jelly, which expands Vitalbeautie's oral retinol offerings beyond its existing powder format. Amorepacific indicates this new product is the result of over 30 years of retinol research. Each sachet of the lemon-flavored, chewy jelly contains 1,000 micrograms of retinol.
It also includes a proprietary blend called Triple Glow Blend, which combines hyaluronic acid, mucin, ceramide, and aloe gel. Vitalbeautie states its technology helps maintain the retinol content within the jelly formulation, designed for once-daily consumption.
Retail Availability and Engagement Strategy
Super Retinol Jelly became available through Amore Mall's "Open Run" promotion on October 26, 2026, and will be sold in Olive Young's physical stores starting November 1, 2026. A Vitalbeautie official noted that the pop-up was designed to make oral retinol more accessible and engaging through its unconventional sauna theme.
This strategy aims to encourage visitors to explore the brand's products and adopt the daily inner beauty routine Vitalbeautie proposes. Such immersive retail experiences offer a direct engagement model for beauty brands seeking to launch new products in competitive markets like South Korea.
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