Osong Beauty Expo: $96.95M Export Deals for K-Beauty
The Cosmetics & Beauty Expo Osong, Korea 2026, held last week in Cheongju, generated nearly US$97 million in export contracts and attracted over 17,400 visitors.
Osong Expo Generates $96.95 Million in Contracts
The Cosmetics & Beauty Expo, Osong, Korea 2026, concluded last week with export contracts valued at US$96.95 million. This three-day event, held in Osong, a district within Cheongju, North Chungcheong Province, South Korea, showcased the region's growing role in the global beauty market.
The North Chungcheong Provincial Government reported these figures on Sunday, 25 October 2026. The expo took place from Thursday through Saturday, about 83 kilometers south of Seoul, drawing significant international attention to Korean beauty products and technologies.
Expo Draws Over 17,400 Visitors and 254 Companies
The 13th edition of the Osong expo attracted more than 17,400 visitors across its duration. It brought together 254 cosmetics companies, including both domestic and international participants. Additionally, the event hosted 200 invited buyers from 37 different countries, alongside 329 buyers who registered on-site.
This strong turnout highlights the expo's capacity to connect a diverse range of industry stakeholders, from manufacturers to global distributors, fostering new business relationships within the beauty sector.
Consultations See 14.3% Increase Year-on-Year
Total export consultations at the expo reached US$269.82 million, marking a 14.3 percent increase compared to the previous year's event. This rise in consultation value indicates robust interest in Korean beauty products and manufacturing capabilities. Beyond business matching, the expo also featured seminars attended by over 300 industry experts and officials.
Discussions focused on emerging technologies, current market trends, and new business opportunities, confirming the event's growing influence as a platform for K-beauty business development.
North Chungcheong Aims for Global K-Beauty Hub Status
Governor Shin Yong-han of North Chungcheong Province stated the expo plays a key role in the province's strategy to become a global K-beauty hub. The provincial government plans to actively support local companies in their overseas expansion and export growth.
This commitment aims to strengthen the region's position in the international beauty economy, offering direct benefits to Korean cosmetics manufacturers seeking to broaden their market reach and increase their export volumes in the coming years.
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