Markets.
Asia's beauty markets, country by country, export machines, rising consumers, and the rules of each game.
Seoul Expands K-Beauty Support to Ingredient Suppliers
South Korea has formally included personal care ingredient makers in its national plan to boost the K-beauty industry. New legislation grants the Ministry of Health and Welfare authority to support the entire beauty ecosystem, offering grants and funds to innovative companies, including ingredient suppliers, and focusing on modernization initiatives like AI integration.
Korean Hair Care Market Records $4.1 Million Media Impact Value Growth
Korean hair care generated US$4.1 million in media impact value between Q1 2025 and Q1 2026, driven by rising consumer interest in specialized scalp and hair routines. This growth reflects a 'skinification' trend in the sector.
K-beauty Export Watch: $7bn Half-Year as the US Overtakes China
Korean cosmetics exports hit a record $7 billion in the first half of 2026, up 27.3%. The shift underneath the headline matters more: the United States now takes $1.45 billion to China's $1.01 billion, reversing the order that defined the last decade.