Trends & Consumer.
What consumers want next, decoded, trends read from the data, science explained without the jargon.
Medicube Drives K-Beauty PDRN into Colour Cosmetics
Polydeoxyribonucleotide (PDRN), a prominent K-beauty skincare active in 2026, is now being formulated into makeup products by brands in Asia and globally, extending its reach beyond traditional skincare applications.
Trouble Maker Launches Blind-Box Lip Gloss in Australia
Cosmetics brand Trouble Maker introduced its Feral Teddy lip gloss in Australia, adopting a blind-box sales model. This strategy aims to engage younger consumers with nine concealed shades.
Hypochlorous Acid Sprays Move from Clinical to Consumer Skincare
Hypochlorous acid (HOCl), long used in medical settings, is now appearing in consumer skincare products, particularly in spray formats. This shift reflects growing consumer interest in ingredients that support skin barrier health and address concerns like redness and bacteria.