Briefing.
The day's business of Asian beauty, market moves, deals, regulation, and people, reported and checked by our newsroom.

Lumson Buys US, Asia Beauty Packaging Firms
The Italian primary packaging specialist now holds direct operations across Europe, North America, and Asia, expanding its supply chain for global beauty brands.

Puig Acquires Full ISDIN Ownership, Boosts Skincare Portfolio
Spanish beauty group Puig gains full ownership of ISDIN, increasing its skincare sales to over 21% of group revenue from 11% in FY2025.

Nykaa Raises Earth Rhythm Stake by 25 Percent
FSN E-Commerce Ventures, Nykaa's parent company, increased its investment in Indian personal care brand Earth Rhythm by approximately 25 percent. This action strengthens Nykaa's portfolio of digital-first beauty and personal care brands.

KKR Acquires Japan's Ci Flavors Group
Global investment firm KKR has purchased Japanese cosmetics group Ci Flavors from its current shareholders. The transaction includes continued investment from Ci Flavors' founder and CEO, with KKR planning to support further market expansion.

Regent Buys Avon North America, LG H&H Exits
Global investment firm Regent has acquired Avon North America from South Korean conglomerate LG H&H. This transaction unifies Avon’s North American and international businesses under single ownership, a structure not seen since 2016. LG H&H stated its intent to focus on global K-beauty and retail initiatives following the divestment.

Proya Acquires Flower Knows, Targets International Growth
Chinese beauty giant Proya has acquired Flower Knows, a domestic cosmetics brand recognized for its distinctive product designs. Proya states it plans to expand Flower Knows' reported international presence.
K-Beauty Market Heats Up: Silicon2 Lands KRW300bn Investment, Amorepacific Expands India Reach
CVC Capital invested KRW300 billion in K-beauty distributor Silicon2, signaling continued interest in Asia's beauty supply chain. Amorepacific expanded its brand portfolio in India, while Chinese brand PROYA entered the US prestige skincare market. Simultaneously, a US court upheld the end of the de minimis tariff exemption, impacting Asian beauty exporters.

KKR Acquires Japanese Beauty Platform Ci Flavors
Global investment firm KKR has purchased Japan-based beauty and lifestyle company Ci Flavors. The transaction marks L Catterton's exit from its 2022 investment in the platform.

Regent Acquires Avon North America, Unifying Global Operations
Regent has agreed to acquire Avon North America from LG H&H, consolidating Avon's major businesses under a single owner. This move reunites Avon's global operations for the first time since 2016 and allows LG H&H to concentrate on its K-beauty and wellness portfolio.
Silicon2 Secures KRW300 Billion from CVC Capital for Logistics Expansion
South Korean beauty distributor Silicon2 received a KRW300 billion investment from CVC Capital Partners. This funding aims to strengthen its international distribution network for K-beauty brands across multiple regions.
