Trends & Consumer.
What consumers want next, decoded, trends read from the data, science explained without the jargon.
China Traveler Search: Chanel, Helena Rubinstein Lead September Beauty Index
The Jessica's Secret Index, a collaboration with The Moodie Davitt Report, shows top makeup, skincare, and fragrance products based on search demand among younger Chinese travelers for September 2026.
Coty, O Boticário Launch In-Real-Life Fragrance Clubs
Major fragrance houses are establishing physical clubs, moving beyond digital platforms to engage enthusiasts and experts in Europe, the US, and China.
Amazon, ShopMy Gain Affiliate Favor Among College Creators
Young content creators are moving away from TikTok Shop due to saturation and finding LTK too complex, impacting how beauty brands connect with this demographic.
Hybrid Beauty: Drugstore, Luxury for Maximalist Makeup
A new consumer profile highlights demand for playful, creative packaging and unique textures in premium beauty, even among users of NIVEA and e.l.f. Cosmetics.
Tower28 x Jell-O: Beauty Brands Embrace Food Partnerships
The trend sees brands like Tower28 collaborating with Jell-O on scented cosmetics, aiming to capture new audiences and drive early holiday sales through unique offerings.
MAC “Anti-Blush” Trend Drives Sales, Sparks Creator Credit Debate
The viral "anti-blush" movement, featuring muted tones, propelled MAC's Film Noir Buff blush to sell out at major retailers and contributed to double-digit growth in US prestige blush sales in H1 2026.
K-Beauty Collagen Face Mask Searches Rise, Global Demand Sustains
Global search data from Google reveals sustained consumer interest in K-beauty collagen face masks, with searches for related terms increasing significantly over the past year. Brands continue to market these products with claims of immediate skin plumping.